BOUNDARYLESS LEADERSHIP PODCAST

Episode 7.

Living with Curiosity

with Chris Beaumont

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In this episode, Nozomi and Chris discuss:

  • Understanding and embracing cultures. 
  • The difference between interesting and important. 
  • Properly utilizing design thinking. 
  • Realizing what can be and not just what is. 
  • The common sense of leadership. 

 

Key Takeaways:

  • Creativity and effectiveness are completely aligned. Creativity moves the market. 
  • Global campaigns need transcreated not translated. You need to be able to understand the culture of a country and the local competition to be able to take a brand successfully.
  • People overestimate what they can do in the short term and underestimate what they can do over time. 
  • The world needs a hierarchy of imagination – ideas can come from anywhere. 
  • Leadership can be helped, but at the core you need to be yourself and as we become more internationally minded, that becomes even more important.

“I think it is very important in terms of understanding borderless. People think about being borderless and they will think about countries, but borderless is the mind, it’s the spirit, it is what you do when you get up.” —  Chris Beaumont

“At the end of the day, whatever you age, whatever position, wherever you are in your life, as humans one of our gifts that we have is to have that curiosity, and be constantly asking questions. That’s how we actually create meaningful connections.” —  Nozomi Morgan 

“You can have a desire to understand what it is, but you need to have a passion and an inquiring mind about what can be.” –  Chris Beaumont

“What has always been a challenge is that we have to remember how to learn. And then we also have to learn how to forget.” – Chris Beaumont

About Chris Beaumont

Chris has enjoyed a varied and multi-disciplinary career, working in every continent. He has been fortunate to experience leadership roles across both the public and private sectors.

Originally trained as a Mathematical Statistician with a research focus in Stochastic Hydrology. In the late 1970’s, while a Research Associate at the UK Government’s Department of the Environment, he undertook seminal work to investigate the relationship between Morbidity and the Environment. This had a material impact on UK health policy and legislation in relation to primary health care delivery.

His early academic research was the application of statistical models (before PC’s) to a broad number of areas. He worked on a number of UK’s privatisations in the 1980’s developing new social marketing models for these deregulated industries. For a decade before coming to Japan, he was Professor at London Business School focusing on Decision Science and Marketing Strategy.

He has over 30 years strategic marcoms leadership in Japan and Asia working with some of the world’s most valuable brands across numerous categories. In 1990’s he was the only Asian member of IBM’s Global Marketing Advisory Council for mobile products. His strategic marketing communications advice has been sought around the world, including NGO initiatives in Latin America and nation branding in Africa.

He returned to the academic environment at Tokyo University, on a part-time basis, in 2008, where his focus has been on health and well-being. Specifically, to expedite Translational Research Initiatives, and to share his global leadership and business strategy perspectives to some of the next generation of Japanese leaders.

Passionate about people(s) and cultures, Chris has been privileged to be in Asia at a time of extraordinary change. It has enabled him to reinvent himself and envision an optimistic future. He’s been teleworking for over a decade, and for over 5 years has been living a new LifeStylebyDesign, leaving Tokyo to make his home in Hayama, and establishing an office with a view of Mt. Fuji across the water for 6 months of the year. His commute is usually across the beach; an ideal natural environment to ponder new ways of thinking and communicating!

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